Mueller’s new Alamo Drafthouse location will have family focus

They’re not quite ready to announce an opening date – soon, though! – but the Alamo Drafthouse location planned for the Mueller development does have some news to pass along to anxious moviegovers.

The Austin-based chain says it aims to make the Mueller cineplex its most family friendly location to date. Helping lead the charge will be newly hired programming and promotions manager Katy Daiger Dial.

Dial comes from the Austin Film Society, where she was director of operations and, before that, community education manager. A University of Texas graduate, she’s also worked for the Texas Film Commission.

“Katy is the perfect addition to the Mueller team and this role specifically,” Alamo Drafthouse founder and CEO Tim League said. “Her family and youth program experience and passion for film are exactly what we were looking for. I couldn’t be more pleased to have Katy join the Alamo Drafthouse team and help launch our new family and community flagship location in Austin.”

Katy Daiger Dial (Annie Ray photo)

Katy Daiger Dial (Annie Ray photo)

With numerous families living nearby, not to mention the Thinkery, Alamo Drafthouse has set out to make the Mueller theater “a hub for family, kids and youth programming” – and Dial says she’s up to the challenge.

“I have the most wonderful memories from Alamo Drafthouse events, and I’m excited that I’ll now be able to create those memories for the audience at the Mueller location,” she said. “Knowing that Alamo Drafthouse wants to have a focus on youth and families at the new Mueller location particularly drew me to the job. I love the idea of building programming that will create the next generation of film lovers and bring the tried and true Alamo Drafthouse spirit to Mueller and Austin’s east side.”

Look for more details soon on the sixth Alamo location in the Austin area – including that opening date.


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