Oh dear, another day, another trending Internet falsehood. Here’s the latest, and it has to do with a movie called “100 Years — The Movie You Will Never See,” which is a joint project of John Malkovich and Robert Rodriguez.
Back in November, a cognac company that ages its spirits for 100 years said that the two movie celebrities had made a film that was being put in a vault and would not be seen for 100 years. That original story had all sorts of reasons for raising an eyebrow. For instance, just exactly what kind of technology do they think will be available in 100 years?
And today, folks started saying that the Cannes Film Festival would be “showcasing” or “displaying” the movie. Um, no.
If you care to look, you’ll find that it’s not screening in any way, with any connection with the official festival. The competition and official selection can be found here.
The reason for skepticism: Do you see in any of these reports who’s actually making the statement?
As anyone who has ever been to the Cannes Film Festival knows, there’s a concurrent Market, where anything can screen, and where all sorts of promotional events happen, usually with a corporate sponsor. That’s probably what this is. But in no way is the Cannes Film Festival screening or showcasing this movie. A company is probably screening some footage as part of a marketing event. Sigh.