Joining the esteemed ranks of Alamo Drafthouse’s “don’t talk, don’t text” PSA stars — the membership of which includes Amy Schumer, James Franco, Miles Teller and Shailene Woodley, Kevin Bacon, former Texas Gov. Ann Richards, et cetera, into infinity — is a true Texas hero. He goes by the name “Coach.”
Actor Kyle Chandler reprises his role as gridiron moral compass Eric Taylor from “Friday Night Lights” for the Drafthouse’s latest pre-movie spot. The PSA was uploaded to YouTube on Friday. It may be fan service, but it’s fan service of the highest order.
Check out that Explosions In the Sky music, y’all.