SXSW announced today that Russell Brand will not be attending tonight’s SXSW premiere of “BRAND: A Second Coming.” Nor will he be attending the “Russell Brand’s Revolution Will Be Televised” session Tuesday.
Here is the full statement from Brand ([sic] to all of it):
“Some time ago when I was a newly recovering junkie sinking my teeth into succulent transatlantic fame we were contacted by a respected filmmaker who asked if I’d like to make a documentary about happiness and I leapt, ego first into a caper that would take 7 years and as many directors to complete.
Due primarily to my loopy truculence the process quickly got a bit muddled and we parted ways and I stumbled on with the project enlisting a series of different directors and producers, some of whom were dear friends, others were Oscar winners (all were good people) to do the real graft. It was chaos; we ended up in US Marine training camps, Louisiana penitentiaries, Occupy protests and backstage at MTV award shows with the world’s biggest stars.
Over the sprawling time period in which we’d been in production I’d transitioned from an attention-seeking missile, exploding into exhibitionism at every turn, into a man who, whilst still a show-off, was becoming disillusioned and disconnected from fame, celebrity and all it’s sticky ephemera.
When it was suggested that Ondi Timoner, the highly respected filmmaker who directed one of my favorite docs, “Dig!” take over the project I was relieved – as were the film’s, by now understandably anxious backers.
I let go of my mad ambition to direct and star in what had become a shambles and handed the reigns over to Ondi, who wanted creative control and to make a documentary about me and my transition from a relatively conventional celebrity to whatever the hell it is I am now.
Ondi is a very beautiful person and a director of peerless integrity, I suppose what I didn’t consider was that in letting go of the film, I was agreeing to be the subject of a biography. Posthumously this is a great honor but while you’re alive, oddly intrusive and melancholy.
You’d think a narcissist would like nothing more than talking about themselves and their “rags to riches”, “hard luck” story but actually, it felt like, to me, my life was hard enough the first time round and going through it again was painful and sad.
I know Ondi is an artist and I’m told the film is good but for me watching it was very uncomfortable.
I apologize sincerely to the organizers of SXSW for my non-attendance, especially Janet Pierson, Brian Solis and Rynda Laurel from the interactive festival who were responsible for the keynote talk that I was due to do.”